THE ETERNAL DRIVE
MARLBORO
Collaborating with a small creative team, I helped conceptualize an immersive three-part video series that brings the untold stories of real cowboys to life. The series captures the rugged landscapes, firsthand tales, and the grit and spirit of the cowboy way, celebrating the authenticity and legacy of life on the open range.
From a blank canvas, I designed a website landing page, email and SMS drivers, and posters that allowed consumers to take a piece of the experience with them.
CLIENT:
2023
YEAR:
Art Director:
Anika Ehlers
Copywriter:
Copywriter:
Jake Dunnington
Will Brennon
National Day of the Cowboy
Teaser to a three-part collection celebrating a spirit that lives within us all.
Cowboys live with a never-ending battle with the counrty around them. They're tireless in their effort, loyal to their outfit, and continue to push themselves each and every day to get the job done.
Even when it's hard...even when it's impossible. That thing that lives inside them. The inner drive fueled by an unwavering confidence in themselves to make anything important to them a reality–That's what we aim to celebrate this National Day of the Cowboy.
And while the stories you'll see and tales you'll hear all come from real Cowboys. Rest assured this spirit lives inside us all. You just need a little inspiration to let it out. So we'll push you to look inward, and bring your own version of...
The Unbreakable Bond
The connection between cowboy and horse is sacred. Discover the guts, grit, and heart it takes to make it happen.
Designed a series of emails leading up to the National Day of the Cowboy celebration, featuring a countdown to build awareness for the Eternal Drive video series. Included weekly reminders to drive attention and intrigue, encouraging visits to the website for each new video release.